ADVENTURES IN HIGH-DEFINITION VIDEO
Ron Finley has an entire career invested in shooting high-end film and video animation and special effects, specifically in the area of designing sequences that combine live objects with different backgrounds, usually illustrated, 2-D animated or computer generated 3-D animation. For years, this meant a long process, beginning with shooting the blue or green screen actors (or models) on 35mm film, painstakingly transferring the film a frame at a time through "steady-gate" digital transfers, then moving the process into an expensive D-1 video suite to do the compositing, all at a cost in the tens of thousands of dollars, but for the national TV shows (Tales from the Crypt for one) and national advertisers (McDonalds for another) this money was well-spent.The technology has, in Ron's view, finally gotten to the point where this once expensive, high-end technology is affordable for smaller business and low-budget movies.

Ron Finley Studio has been created around these technologies for both still photography and video. In video, the centerpiece is working in high-definition video right through the entire process, even in the (most likely) event that the video will ultimately end up as a standard-definition piece. Ron records his studio video of actors on blue or green screen direct to the computer at amazingly high resolutions, not available on the camcorder VTRs of Panasonic and Sony. The results are foreground images that blend seamlessly with the stunning clarity of 3-D animations or still backgrounds. In the area of computer animation or design, the prices have also come down as the programs have become much more powerful. The muscle of computers has also grown exponentially where now there is virtually no difference between "off-line" and "on-line", at least for commercials and short films. You are working on the finished product the entire time.

Here are five spots from over the last few years by us that contain extensive effects, animation, and computer-generated scenery, three of which were shot on hi-def video in our studio.

Quick Drop commercial Stuart Little commercial for Radio Shack
McDonalds 'Lost Dog' commercial Baby Ruth commercial
Ron FInley interview 'AM Sheyboygan;